IQOS

IQOS

concept decor
POP UP EVENT – ZURICH

For the IQOS pop-up event in Zurich, Alexeja Pozzoni from Diego & Alexeja Art & Design Studio developed the concept and decorative direction for a temporary spatial experience. The project explores how a limited-time environment can be transformed through visual identity, materials, objects and atmosphere.

The studio approached the pop-up as a complete experience, creating a setting designed to engage visitors while translating the character of the project into a physical space.